People in the state of Kerala in India are acutely aware of the benefits of investing in gold jewellery. Gold has been an integral part of the customs in Kerala and gold jewellery is associated with most major events in life from birth to marriage. Kerala's rich history of gold crafting is reflected in its traditional jewellery designs. VNMJC's traditional Kerala jewellery pieces and sets are fitting examples of the craftsmanship of the jewellers in the state.